Logo & brand
PROJECT 1
Azure HKU is a student-led mental health organization at The University of Hong Kong. Student mental health initiatives frequently risk feeling either overly clinical and intimidating, or too cartoonish and casual. The goal was to strike a middle ground: an identity that felt grounded and trustworthy to an academic community, while remaining warm and approachable to students seeking support.
BRAIN MOTIF
(mental and cognitive wellness)
(want it to feel inviting and conversational.
AVOID: cold tech aesthetic.)
(profile avatars, social media tiles, and event stickers)
CIRCULAR FORM
Letterform: lowercase serif “a”
Notes:
Colour Palette: Azure
(think calm, clarity, and stability. gradient: "shades of blue" standing true to the name)
PROJECT 2
Fivetastic Consulting: Food & Beverage (F&B) Advisory. Deliver a bold, modern wordmark that balances corporate advisory credibility with high energy and character.
The idea was to bridge sensory storytelling with business strategy. I replaced the initial letter "F" to directly represent the 5 senses fundamental to culinary experiences (taste, aroma, sight, touch, and sound). Timeless and adaptable for proposal decks, concept boards, and kitchen collateral without color interference. The logo Incorporates F&B sensory dynamism with corporate consulting rigor.
Notes:
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"5" Anchor
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ultra-bold sans-serif/ light geometric sans-serif (contrast)
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neutral Pallette with easy colour swap
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Tight, interlocked letter-spacing
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Modern and sleek
PROJECT 3 (CONCEPT)
The logo is for a concept establishment called Asa Yoru. The concept frames the venue as a pause or breathing room between daily routines: the morning work sprint, late afternoon unwinding, and late-night social hours. Drawing from Jpanese roots, this cafe turns into a sake bar in the evening.
Notes:
Kissaten coffee culture
FONT: CASUAL & ORGANIC
VIBE: IZAKAYA CHIC
PALLETTE
(Classic sage and earth tones + black for contrast)
(texture, stillness, and traditional Japanese craftsmanship)
(artisanal and imperfect. divider to create the day/night distinction)
(think morning serenity akin to bamboo stillness and slow drip coffee)
ASA: MORNING | YORU: NIGHT
GRAPHICS & MEDIA
TYPE & TEXTURE STUDIES
This ongoing series serves as an open-ended playground for testing typography as both structural architecture and visual voice. Moving across brutalist geometry, European cave à manger culture, and botanical minimalism, each poster investigates the dialogue between disparate letterforms and tactile print artifacts. By layering analog elements like concrete grain, toner noise, and fine paper tooth over sharp digital layouts, the collection explores how typography, negative space, and physical finish can establish distinct brand moods in a single frame.
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PUBLISHED WORK
Visual systems and social media posts built for live audiences. This section highlights real-world brand executions—translating community missions into accessible digital campaigns, event collateral, and typography systems that drive engagement.
